Center for Digital Studies - Michigan

Overview

The Digital Marketing Certificate Program is meticulously designed for college students who aspire to thrive in the fast-paced world of online marketing. It delivers a comprehensive understanding of digital marketing principles, covering the essential strategies, tools, and techniques required for success in this dynamic field. Whether your goal is to strengthen your academic profile, gain deeper insight into digital advertising, or launch a rewarding career as a digital marketing specialist, this program equips you with the critical knowledge and practical skills needed to stand out in the marketplace—and earn a credential that sets you apart.

Key Features

Certificate Earned: Certificate in Digital Marketing

Audience: Ideal for students interested in social media marketing, content strategy, search engine optimization (SEO), paid advertising, and data analytics.

Eligibility: Open to all actively enrolled UMich students looking to deepen their understanding of digital marketing, regardless of academic year or major.

Duration: 1-year of full access to in-depth course materials and cutting-edge resources.

Time to Complete: Expected to be completed within 10–15 hours, allowing for flexible, self-paced learning.

Optional Custom Emphasis

Through advanced educational technology, this program offers a personalized pathway to align your studies with your professional aspirations in digital marketing. Tailor your learning to specific interests and career objectives in this ever-evolving field. For example, if you want to specialize in data-driven promotion, you might choose an emphasis in AI-Driven Marketing Strategies, resulting in a “Certificate in Digital Marketing, Emphasis: AI-Driven Marketing Strategies.” Alternatively, if your goal is to master social media campaigns, you could opt for an emphasis in Social Media Engagement, earning a “Certificate in Digital Marketing, Emphasis: Social Media Engagement.” This adaptive approach ensures your education remains both focused and relevant to your ambitions, maximizing your opportunities in the competitive digital marketing landscape.